Company Profile

“History and Future”

The group derives from Jewellery retailing and wholesaling and has experience of over 40 years in the trade. Jesingbhai branched out into the field of jewellery retailing in the year 1971 by opening its first store in Bhavnagar named Jesingbhai Jewellers and Shubhlaxmi jewellers(Group of Jesingbhai Jewellers).

The reason behind the Jesingbhai group’s foray into business itself is quite unique and makes it interesting to read. The ancestors of the current management come from a pious background that comprised of priests, saints and advisor to kings. Hailing from the several states and cities of India .

The decision to start business was taken in response to the call of one of the senior relatives of the clan, Shree Jesingbhai, who believed ‘Enterprise and business was necessary to create job opportunities and to make India self dependent’. He also belived that ‘business should be fair with a social objective and not just for self motives’. The group still adheres to the founding principles of its forefathers and this explains the group’s firm grounding in fair business practices and ethics.

“CMD’s Message”

Today, many people measure their business success by turnover and margins.Personally, I believe Shubhlaxmi Jewellers’ major achievement is the trust we have earned of thousands of people of Bhavnagar . We have always believed in fair and transparent business. We believe that the customer should be understood so well that we know his needs much before he understands them himself. We believe that an enlightened customer is the best customer. These are the simple principles that have helped us achieve market leadership in almost all markets in which we are present. Pampered by your unbound love and support and with the blessings of the Almighty, we believe that this will go a long way in the accomplishment of our vision, to open more stores and serve customers in Bhavnagar.

“Products available at Shubhlaxmi Jewellers”

Shubhlaxmi jewellers has an exclusive collection of the fines affordable diamond , gold and silver jewellery. The craftsmanship that goes into the painstaking process of design until the perfect finish of each piece of jewellery is what makes us stand out from other jewellers. We have a wide array of traditional and modern designs of diamond jewellery. All diamonds in these products are IGI certified and all the gold used in these products is BIS certified. This assures you of the quality and guarantees buyback as well.


Shubhlaxmi primarily aims at common social good through fair and ethical business practices. Shubhlaxmi is a promise to every customer; a promise of fulfilling the customer’s needs to their extreme satifaction and serving only the best in the market.


 To give customer much more than what he wants and asks for, in jewellery retailing, in all the key areas of quality, value for money, transparency and customer service, through innovative means and tools, which in turn will make Shubhlaxmi Jewellers the most trusted jewellery .