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The group derives from Jewellery retailing and wholesaling and has experience of over 40 years in the trade. Jesingbhai branched out into the field of jewellery retailing in the year 1971 by opening its first store in Bhavnagar named Jesingbhai Jewellers and Shubhlaxmi jewellers(Group of Jesingbhai Jewellers).
The reason behind the Jesingbhai group’s foray into business itself is quite unique and makes it interesting to read. The ancestors of the current management come from a pious background that comprised of priests, saints and advisor to kings. Hailing from the several states and cities of India.
The decision to start business was taken in response to the call of one of the senior relatives of the clan, Shree Jesingbhai, who believed ‘Enterprise and business was necessary to create job opportunities and to make India self dependent’. He also belived that ‘business should be fair with a social objective and not just for self motives’. The group still adheres to the founding principles of its forefathers and this explains the group’s firm grounding in fair business practices and ethics.
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